"I'm not obsessed with business growth."

Here's a quote from Nick Wendowski, owner of Stone's Beer & Beverage, a beer store in Philadelphia, PA:

"I'm not obsessed with growth as a business owner."

Not exactly what you'd expect from a business owner. You so often hear about growth, growth, growth, it's easy to forget that there are different ways to think about owning a business.

Nick's goal is to get to a point with his business where "it's all good," meaning everybody involved in the business—that's him, his employees, his family, and his customers—is in a decent spot.

Obsessing over growth isn't his priority because it isn't worth the sacrifices it would take to get there. Getting stable, consistent, and comfortable is the sweet spot he's aiming for.

Check out the interview for more from Nick about this approach to business:

Why it works

Customers can order more quickly, meaning your bartenders can serve more customers, faster.

How it works

• On their own, without the help of the bartender, your customers can read your full-info Print Menu (includes beer descriptions, ABV, etc.) to hone in on what to order.
• Then they can step up, look at the TV Menu, and just say “I”ll have a number 4” to the bartender.

The interaction is finished and significant time saved—no asking what's on tap, no samples, no back-and-forth about what to order.

This time savings can add up quickly on a busy night, and the more time saved means the more folks served per hour. And that means more sales.

David Hayden of multi-state chain Up-Down says this phenomenon "works out to thousands of additional dollars on a Friday or Saturday night."

How can I do it at my business?

You could do this manually. Google the beers you have, copy the info you need, drop the info into your Print Menu doc and your editable TV Menu, then adjust the design as necessary.

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